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Strategic Design: 8 Essential Practices Every Strategic Designer Must Master


Title Strategic Design: 8 Essential Practices Every Strategic Designer Must Master
Writer Giulia Calabretta (Author),
Date 2025-01-10 08:58:12
Type pdf epub mobi doc fb2 audiobook kindle djvu ibooks
Link Listen Read

Desciption

Design professionals’ in innovation are no longer just executors of new product and/or service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs. Their rol is growing towards a more strategic one. In order to effectively play this role, design professionals need to master a set of strategic practices – i.e., routinized actions and ways of working. However, many designers lack knowledge on specific practices for acting effectively on a strategic level in innovation projects.This book introduces eight strategic design practices. These practices help the design professionals become familiar with effective tools for strategic innovation projects and give them a set of guidelines for easily and quickly applying these practices and tools. Read more


Review

Design isn’t just good for making better things, it’s also good for making things better. In other words, design can be both tactical and strategic. Many designers come to the field with a tactical mindset, and as they grow in their careers find themselves drawn towards higher-level challenges that add greater value to their organizations. This book offers frameworks that allow them to transition to a more systemic and strategic practice.At the core of the practice is the alignment between three core domains: desirability, feasibility, and viability. As promised in the title, the book offers eight practices that are central to achieving this alignment. There’s a chapter focused on each, all authored by different teams of practitioners and academics. While this variety of voices could be a liability, in this book’s case it’s a strength, since the various authors present a range of case studies (mostly from Europe) that illustrate the practice highlighted in each chapter.

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